Topic: Technology

AvaSure to Acquire Ouva’s AI-Powered Smart Room Solutions

Posted on July 29, 2024 by Ali Jewett - Featured, Uncategorized

AvaSure's Acquisition of Ouva's Smart Room Solution

Acquisition will expand ambient AI capabilities of AvaSure’s Intelligent Virtual Care Platform, driving improvements in patient care and operational efficiency

BELMONT, Mich., July 29, 2024 — AvaSure, a market leader in acute virtual care, announced today that it has acquired Ouva’s smart room solutions to accelerate innovation with AI-powered virtual care solutions for hospitals. The acquisition will expand the ambient AI capabilities of AvaSure’s Intelligent Virtual Care Platform and double in-house AI engineering resources, highlighting AvaSure’s dedication to fast innovation and excellence in virtual care technology.

As a result of the acquisition, hospitals that partner with AvaSure can benefit from a broader range of ambient AI-powered capabilities that improve patient safety, patient flow, staff rounding, and mobility monitoring while delivering operational insights. These advancements set new standards in AI-enhanced patient care, safety, and efficiency.

“We are delighted to incorporate Ouva’s comprehensive AI capabilities and welcome Ouva’s expert AI engineers and developers, further enhancing our in-house capabilities to deliver innovation to our customers,” said Adam McMullin, CEO, AvaSure. “With this acquisition, we are strategically investing in the advancement of AvaSure’s platform to enhance our ability to deliver innovative solutions that improve patient care and operational efficiency.”

Last year, AvaSure and Ouva established a partnership to integrate Ouva’s comprehensive AI capabilities with the AvaSure Intelligent Virtual Care Platform. While Ouva sold its smart room solutions, the company will continue to operate its pediatric and wayfinding business.

“This acquisition, born from a year-long partnership, is a natural progression of our shared vision,” said Dogan Demir, CEO, Ouva. “We are not just merging technologies; we are combining passionate and talented innovators dedicated to tackling hard problems in healthcare. AvaSure is set to be the driver of the AI transformation of hospital care, creating a hopeful future for increasingly strained hospital care services. Under AvaSure’s visionary leadership, I’m confident that our technology and team will play a pivotal role in shaping the future we will all benefit from.”

Register for a webinar on August 1st to learn more.

About AvaSure
AvaSure® is an intelligent virtual care platform that healthcare providers use to engage with patients, optimize staffing, and seamlessly blend remote and in-person care at scale. The platform deploys AI-powered virtual sitting and virtual nursing solutions, meets the highest enterprise IT standards, and drives measurable outcomes with support from care experts. AvaSure consistently delivers a 6x ROI and has been recognized by KLAS Research as the #1 solution for reducing the cost of care. With a team of 15% nurses, AvaSure is a trusted partner of 1,100+ hospitals with experience in over 5,000 deployments. To learn more, visit www.avasure.com.

About Ouva
Ouva offers an AI-powered platform tailored for the virtual care era, delivering 24/7 access to live patient data, safety predictions, and insights for workforce efficiency. Ouva’s AI platform aids in eliminating redundant observations, prioritizing patients in need, and improving overall workforce efficiency. Developed over multiple years of peer-reviewed clinical collaborations, Ouva offers the most comprehensive and enterprise-ready platform in the cloud for seamless deployment of AI at scale. To learn more about Ouva, visit www.ouva.co.

AvaSure Media Contact: Marcia G. Rhodes for AvaSure / mrhodes@acmarketingpr.com

AI in Healthcare: Fact vs Fiction with Baptist Health

Posted on July 8, 2024 by Olivia Phillips - Featured

Join us for an insightful webinar on the responsible and ethical use of AI in healthcare with Aaron Miri, Senior VP and Chief Digital and Information Officer of Baptist Health and Elizabeth Gunn, VP of Patient Services for Baptist Medical Center South. Elizabeth and Aaron will discuss how to prepare your hospital culture before implementing AI, the relevant uses to help extend your staff, and some of the common misconceptions. Learn about:

Demystifying AI: Addressing misconceptions and highlighting AI’s true role as a supportive tool to support clinicians at the bedside.
Augmenting Clinical Staff: Strategies to alleviate staffing shortages with AI, ensuring it extends, not replaces, caregivers.
Real-World Applications at Baptist: AI-driven solutions for sepsis identification, fall prevention, and more.

Explore how AI can augment your clinical operations and help extend the reach of your staff.

AvaSure CEO Adam McMullin Named Top Leader in Digital Health

Posted on July 2, 2024 by Ali Jewett - Featured, Uncategorized

Adam McMullin, 2024 Top Leader in Digital Health

Slice of Healthcare spotlights the 35 most influential leaders in the digital health industry for 2024

BELMONT, MI – [June 18, 2024] – AvaSure, a market leader in acute virtual care, announced that Adam McMullin, AvaSure CEO, has been named one of the top 35 leaders in the digital health industry for 2024 by Slice of Healthcare, a top healthcare media outlet.

“I am honored to be recognized among these inspiring colleagues,” said McMullin. “The spotlight on innovation reflects AvaSure’s commitment to advancing technology that is transforming healthcare delivery as we know it. Our partnerships with the nation’s leading health systems are bringing intelligent virtual care to life that prioritize patient safety, augment nursing care models, standardize and integrate IT platforms and drive tangible improvements in outcomes.”

Slice of Healthcare’s annual list highlights 35 of the most innovative and influential leaders in the digital health industry. The list was developed following six months of significant internal and external research, which included over 400 nominations. The honorees were chosen based on their impact on the industry, outsider conversations, funding, partnerships, new customers signed, experience, role, and the “it” factor.

Under McMullin’s leadership, AvaSure continues to lead the industry in virtual care and was recognized by KLAS for its virtual care platform’s ability to improve staff and patient outcomes while driving better financial performance and significant return on investment. Most recently, AvaSure was recognized as a 2024 Top Company in Smart Rooms by AVIA Marketplace, the leading digital health marketplace.

Slice of Healthcare founder, Jared S. Taylor, praised this year’s group of honorees, “We spent months researching the nominees and are so excited to finally announce the 2024 Top Leaders in Digital Health award. Thank you to the honorees for continuing to impact digital health. We are excited for what the future holds!”

Slice of Healthcare, a Slice of Media, Inc. brand, creates “slices” of content on the people and organizations in healthcare via news, thought leadership videos, podcasts, and other types of content. Founded in 2018, the media channel has published 1,000+ podcast episodes across its network, featuring 750+ of the country’s top healthcare leaders.

About AvaSure
AvaSure® is an intelligent virtual care platform that healthcare providers use to engage with patients, optimize staffing, and seamlessly blend remote and in-person care at scale. The platform deploys AI-powered virtual sitting and virtual nursing solutions, meets the highest enterprise IT standards, integrates seamlessly with technology partners, and drives measurable outcomes. AvaSure consistently delivers a 6x ROI and has been recognized by KLAS Research as the #1 solution for reducing the cost of care. With a team of 15% nurses, AvaSure is a trusted partner of 1,100+ hospitals with experience in over 5,000 deployments. To learn more, visit avasure.com.

Media contact:
Marcia G. Rhodes, Amendola Communications for AvaSure
mrhodes@acmarketingpr.com

Top 3 Use Cases for AI in Virtual Care

Posted on June 26, 2024 by Olivia Phillips - Featured

Recent advances in AI bring exciting promise to the healthcare industry, from augmenting the work of clinical staff to improving research and treatment across the globe. In the virtual care world, AI is transforming virtual sitting and telehealth through computer vision.

Computer vision, a type of AI that hospitals use to help monitor patients and their surroundings, can vastly improve patient and staff safety. It remotely identifies behavior, risk indicators, and other patterns in real-time, then triggers an alert to on-site staff to take action. Clinical teams are using it to augment virtual sitting and make fast, informed decisions that lead to better outcomes.

Download the guide to learn:

How to combat staff shortages and better support your clinical team with AI-driven virtual care
How computer vision improves virtual monitoring and lowers the risk of patient falls, elopement, and other negative incidents
How to think about healthcare privacy and compliance in an AI world
The top three AI use cases for forward-looking CIOs

AvaSure Named to AVIA Marketplace’s 2024 Top Smart Rooms Companies

Posted on June 25, 2024 by Ali Jewett - Uncategorized

BELMONT, Mich., June 26, 2024 — AvaSure, a market leader in acute virtual care, announced today that it was recognized as a 2024 Top Company in Smart Rooms upon conclusion of extensive research and company outreach by AVIA Marketplace, the leading digital health marketplace.

AvaSure addresses several critical challenges in healthcare and is the virtual care platform behind virtual sitting and virtual nursing at many of the nation’s largest health systems.

By reducing the need for continuous in-person monitoring and optimizing staff allocation, AvaSure helps healthcare facilities save on labor costs. Reports indicate that implementing AvaSure’s virtual monitoring solutions can lead to significant financial savings, with some facilities experiencing a return on investment (ROI) as high as six times their initial investment.

In addition, AvaSure’s platform integrates seamlessly with existing healthcare systems like Epic, ensuring that virtual care is incorporated into daily workflows without disrupting routine operations. This integration allows for smooth communication between remote and in-person care, facilitating better coordination and efficiency.

“We are excited to be recognized by AVIA Marketplace,” said Adam McMullin, CEO, AvaSure. “Our solutions are designed to be scalable and can be deployed across thousands of rooms and multiple locations. This scalability ensures that healthcare providers can expand their virtual care capabilities as needed, adapting to changing patient volumes and care demands.”

The 2024 Top Smart Rooms Companies Report represents the aggregation and analysis of client ratings and reviews as well as health system implementation data across the country and highlights broader industry trends to contextualize the impact the companies and products are currently having in the space. Given the complexity and evolving nature of the Smart Rooms, the report helps define the Smart Rooms landscape and how these solutions best support patient access.

“In an era where technological innovation is transforming every aspect of our lives, smart rooms stand at the forefront of revolutionizing patient care in healthcare facilities,” said Dhiraj Patkar, SVP of Digital Health Solutions at AVIA. “Patients today expect a seamless, technology-enabled experience during their healthcare journey, and smart rooms are pivotal in meeting this demand. Our research underscores the transformative power of smart rooms in enhancing patient safety, comfort, and outcomes by integrating advanced monitoring, automation, and communication systems. AVIA Marketplace is leading this evolution, providing health systems with the insights and tools needed to implement effective smart room strategies. By embracing these solutions, we can bridge the gap between patient expectations and healthcare delivery, ensuring health systems not only keep pace with technological advancements but lead the way in providing patient-centric care.”

AVIA Marketplace is where innovative health systems and hospitals go to find the right digital health solutions. It’s built to efficiently search vendors and guide informed decisions, with tools like product comparisons, match scores, report generators, peer reviews, and market insights.

Access the full report findings from AVIA Marketplace’s Top Smart Rooms Companies list here.

AvaSure Media Contact:
Marcia G. Rhodes for AvaSure / mrhodes@acmarketingpr.com

About AVIA
AVIA is the nation’s leading digital transformation partner for healthcare organizations. AVIA provides unique market intelligence, proven collaborative tools, and results-based consulting to help solve healthcare’s biggest strategic challenges. Learn more about AVIA and AVIA Marketplace, the industry’s premier marketplace for digital health innovation, at aviahealthinnovation.com. Follow us on LinkedIn and Twitter.

AVIA Press Contact:
Corey Patchkofsky, Aria Marketing for AVIAcpatchkofsky@ariamarketing.com

AvaSure Chief Nursing Executive Advisory Board Collaborates on Inpatient Virtual Care Maturity Model

Posted on June 18, 2024 by Ali Jewett - Featured, Uncategorized

Industry experts share insights to modernize care delivery models for the virtual nursing market

BELMONT, Mich., June 19, 2024 — AvaSure, the market leader in acute virtual care, hosted Chief Nursing Executives at an event in Nashville, Tennessee, to share best practices for leveraging virtual care delivery models. These models aim to improve patient care and safety, enhance patient monitoring, increase clinical capacity, and reduce clinical cost.

The CNE Advisory Board comprises 12 healthcare and nursing industry leaders who assist AvaSure in bringing continuous value to the acute-care market by providing informed insights on industry trends and emerging customer needs.

“We’re thrilled to host this distinguished group of nursing leaders who share their diverse insights and perspectives to support AvaSure’s continued expansion in the virtual nursing market,” said Adam McMullin, CEO, AvaSure. “Listening to the success stories and ROI our customers are realizing virtual care allows us to better understand and address additional use cases and further capabilities needed to advance adoption of virtual care across the healthcare ecosystem.”

A key topic of discussion was the inpatient virtual care maturity model, a tool designed to create meaningful alignment between health systems’ IT leadership while addressing clinical challenges resulting from more complex patient cases, resource shortages, and growing patient populations.

To learn more, join an upcoming webinar, “Redesigning Inpatient Care: Introducing the Virtual Care Maturity Model” on June 25. To register, click here: https://avasure.com/resource/introducing-the-virtual-care-maturity-model/

“We understand that to transform care, we must have a deep understanding of the clinical workflows, change management, and leadership required to implement real change and achieve results,” said Lisbeth Votruba, Chief Clinical Officer of AvaSure. “Getting feedback on strategic solutions that address how technology supports and improves care delivery models allows clinical teams to drive better outcomes and focus on the most critical patient needs. Collaborating with this talented group of nursing leaders allows us to be true partners to health systems.”

The CNE Advisory Board developed critical guidelines and recommendations to help the healthcare industry achieve clinical, financial, and operational advancements through virtual team-based care.

The board members bring decades of knowledge and experience from across the nursing industry:

Robyn Begley, DNP, RN, NEA-BC, FAAN, CEO of the American Organization for Nursing Leadership (AONL)
D’Andre Carpenter, DNP, RN, senior vice president and enterprise chief nurse executive, Allina Health
Tamera Dunseth Rosenbaum, DNP, RN, NE-BC CNO, UCHealth
Melissa Fitzpatrick, MSN, RN, FAAN, president, Kirby Bates Associates
Kathy Howell, MBA, BSN, RN, NEA-BC, chief nursing executive consultant, UCHealth
Gay Landstrom, PhD, RN, NEA-BC, FAONL, FACHE, senior vice president and chief nursing officer, Trinity Health
Pat Patton, NEA-BC, DNP, MSN, RN, chief nursing officer, Swedish Medical Center
Lorie Rhine, MSN, RN, NE-BC, chief nursing officer, UNC Rex Healthcare
Pam Rudisill, DNP, RN, MSN, NEA-BC, FAAN, senior vice president and chief nursing officer, Community Health Systems
Sylvain Trepanier, DNP, RN, CENP, FAONL, FAAN SVP & system chief nursing officer, Providence
Lisbeth Votruba, MSN, RN, chief clinical officer, AvaSure
Claire Zangerle, DNP, MBA, RN, NEA-BC, FAONL, FAAN, nurse executive, CMZ Strategies

At the recent meeting, the dialogue centered around how a virtual care platform that supports virtual sitting and virtual nursing is transforming care delivery.

“Our success relies on deep engagement with our technology partners, enabling nursing leaders to be champions and understand how to lead and govern our programs,” Landstrom said. “We aim to lead system-wide change and align with our IT partners to deliver scalable, standard solutions across our vast system. Our goal is to create a care delivery model that is so fulfilling that nurses wouldn’t want to practice in another way.”

Howell added: “This framework allows us to explore game-changing use cases in our field, while understanding that our success hinges on leveraging data, AI, and models benchmarked across health systems. Collaborating with AvaSure has allowed us to learn from our peers and advance our thinking, execution and impact on the nursing community we serve.”

Fitzpatrick concluded: “These three days were productive and informative, and I appreciate collaborating with this talented group of leaders and colleagues in doing such important work. Creating and sharing best practices will significantly impact care delivery for patients and caregivers alike.”

# # #

Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com

Redesigning Inpatient Care: Introducing the Virtual Care Maturity Model

Posted on June 10, 2024 by Olivia Phillips - Featured

In the wake of staffing shortages, the need to efficiently scale virtual care programs has never been greater. Implementing virtual care is one thing, but to transform the care delivery model hospitals must deeply understand the clinical workflows, change management, and leadership required to implement real change and achieve lasting results.

Join industry pioneers Lisbeth Votruba and Claire Zangerle as they unveil an inpatient virtual care maturity model, crafted with insights from top nursing leaders and industry advisors. This session will highlight the challenges hospitals face in redesigning care delivery, offer a visionary outlook for the future of virtual care, and emphasize the importance of a structured maturity model to achieve real and lasting change.

Learning points:

Learn how a maturity model helps hospitals overcome care redesign challenges and achieve sustainable growth
Gain practical insights from industry pioneers on scaling virtual care programs for lasting impact

Presenters:

Claire Zangerle DNP, MBA, RN, NEA-BC, FAONL, FAAN, CMZ Strategies, LLC
Lisbeth Votruba, MSN, RN, Chief Clinical Officer, AvaSure

How AI in healthcare could change patient care

Posted on May 10, 2024 by Olivia Phillips - Featured, Uncategorized

In recent memory, no technology has so quickly penetrated the cultural zeitgeist as artificial intelligence (AI). At an ever-increasing pace, AI is being hailed as the hero capable of fixing everything from world hunger to climate change. Companies across the globe are racing to utilize AI to automate, simplify, and rationalize manual tasks across every industry, including healthcare.

At the same time, healthcare has been grappling with tremendous cost pressure & staffing shortages for years. Over the past decade, hospitals have focused on utilizing technology to help drive significant change through:

Digitization of documentation and communication tools
Consolidation of health systems in search of economies of scale
Virtualization of traditional care models to include remote caregivers and stakeholders

In 2020, the COVID-19 pandemic poured gasoline over the fire of those pressures; and hospitals quickly implemented changes to adapt. In many cases, integrated tools are not delivering the simplicity needed; shared data is not delivering the actionable insights that caregivers need; and automation is not allowing care teams to scale that care to an increasing number of patients.

Clearly, there’s no “silver bullet” to remedy all the chaos and pressure. Many key plays need to be run, integrations must deepen, technology needs to be more open to 3^rd party access, and virtual experience needs to seamlessly merge with care workflows.

How can AI in healthcare help?

As an industry, we seem to latch on to the hope of the next big thing. Waves of opportunity have come our way with Meaningful Use, Actionable Insights, multi-use case infrastructure like Real-Time Location Systems (RTLS), and more. What does that mean for AI? How can we focus our efforts to soak up as much of the wave as it rolls in?

There are a few key questions we need to answer in determining if utilizing AI in healthcare will truly be the savior it needs, or if it’s just another passing technology fad that won’t deliver on its promises:

What is AI?
What use case examples of AI in healthcare are primed for change?
What risks need to be top of mind when implementing AI in healthcare settings? How can those risks be mitigated?

What is AI?

Let’s tackle what that term, “artificial intelligence,” means. Promising examples of AI in healthcare settings include references to the following technologies:

Natural Language Processing (NLP) – helps take data from unstructured to structured
Conversational Bots – virtual agents that manage conversations with patients via text, IM, etc.
Predictive analytics – mines data to plug into algorithms that project things like patient risk
Ambient Listening – listens to live audio to turn conversations into notes or identify risks
Computer Vision – watches live video to identify patterns or risks
Remote Patient Monitoring – uses data from medical devices to anticipate risks or care needs

What use case examples of AI in healthcare are primed for change?

Despite AI’s newfound popularity, some technologies on the list above have been around in healthcare for years. NLP is being used to turn dictated notes into actionable work, like orders, and Predictive Analytics are employed by Populational Health technologies to help target specific populations for focused care based on their risk.

So, if AI in healthcare isn’t anything new, why is it so prevalent in today’s industry discussions? For one, the underlying technology has changed and improved very quickly, making it a more powerful tool. For another, the volume of data needed to improve AI models is becoming more manageable to achieve. As a perfect example, ChatGPT-4 took social media by storm as people began asking for AI to produce legal contracts, bedtime stories for their kids, and essays for homework assignments. Mere weeks later, new forms of this AI were appearing as Chrome extensions that were already better, faster, and stronger than the ones before. The more AI is used, the more valuable it will become because every use provides meaningful learning.

All this progress makes the potential for AI in healthcare more optimistic. Experts agree that, among other things, AI will be key in supporting the push towards more impactful virtual care models. More specifically, this will be achieved through the use of predictive analytics, computer vision, and ambient listening.

During the time that AI entered the conversation, two other important advancements also happened:

Technology continued to get faster, stronger, and cheaper. Cameras, microphones, speakers, and other equipment necessary to facilitate virtual interactions are now available in more patient rooms than ever before.
The COVID-19 pandemic opened patients’ and caregivers’ eyes to virtual care, making these interactions more trusted and commonplace.

AI can help turn heavily user dependent devices into seamlessly integrated, clinical workflow-enabling devices. We are entering a moment where the true potential of virtual care is being unlocked, facilitated by the growing prospect of the availability of an AI-enabled virtual care device in every hospital room.

What risks need to be top of mind when implementing AI in healthcare settings?

While one may not be worried about what’s at stake when using AI to help write a bedtime story, the stakes of healthcare are much higher. AI-enabled devices in every hospital room could bring virtual care to life, but there are important questions to consider.

Are cameras and speakers now the equivalent of a door to the patient room?
Who decides when the door should be open or closed?
How do patients, staff, and visitors know that the doors are open, and what does that mean?
What happens if multiple virtual care team members try to open that door and walk in at the same time?
Which patients do, or do not, qualify for virtual care models and participation?
The list goes on….

So, is AI just a short-lived buzzword, or are there clinically relevant use cases that you can take advantage of? Industry experience tells us to avoid getting our hopes up, else our belief in a healthy future might be dashed. We now know that failure is not an option. If we can all see the challenges for what they are and take a mindful approach to what and how we implement, then AI in healthcare may be the ‘silver bullet’ we’ve been promised for years.

AvaSure and Equum Medical to Showcase Comprehensive Virtual Care Solutions at ATA Nexus 2024

Posted on April 30, 2024 by Olivia Phillips - Uncategorized

Partnership advances virtual care by fusing clinical expertise with advanced technology

BELMONT, Mich., [April 30, 2024] — AvaSure, a market leader in acute virtual care, and Equum Medical, a leader in telehealth-enabled clinical services, will showcase a proven virtual care model that alleviates clinician shortages and is delivering value to healthcare ecosystems at the American Telemedicine Association (ATA) Nexus 2024 event from May 5 to 7 in Phoenix.

The AvaSure and Equum Medical partnership provides hospitals with an affordable, easily adoptable, and highly effective virtual care solution. The partnership utilizes AvaSure’s intelligent virtual care platform that provides uninterrupted uptime across various departments in over 1,100 hospital departments across the US, while Equum hosts monitoring services from its Virtual Care Collaboration Center in Nashville, Tennessee.

As a result of the partnership, hospitals address nursing staffing shortages, reduce adverse events while ensuring access to care and exemplifying how alignment between clinical services and technological innovation can enhance the clinician experience and impact patient outcomes.

In keeping with its dedication to advancing telehealth across the healthcare spectrum, AvaSure has joined as a member of the ATA. Equum is a long-standing member of the ATA.

“We are delighted to demonstrate our partnership and the value it is delivering to our joint customers,” said Adam McMullin, CEO, AvaSure. “We are excited to join ATA and look forward to connecting and collaborating with ATA members to tackle their biggest challenges: navigating workforce shortages, rising cost pressures, and delivering seamless virtual care on a single platform.”

“Being part of the ATA underscores our mission to leverage telehealth for enhancing patient care,” said Corey Scurlock, MD, MBA CEO and Founder, Equum Medical. “Our membership allows us to collaborate with industry leaders and contribute to shaping the future of healthcare in an era of digital transformation.”

As the only organization completely focused on advancing telehealth, the ATA is committed to ensuring that everyone has access to safe, affordable, and appropriate care when and where they need it, enabling the system to do good for more people.

AvaSure and Equum Medical have purposefully chosen membership and participation in the American Telemedicine Association (ATA) Annual Conference to promote their partnership, as this venue provides the ideal platform to showcase the collaborative efforts while engaging with a network that includes healthcare systems, academic institutions, and policymakers committed to telehealth integration. This setting allows both companies to demonstrate the scalability and sustainability of their solutions, ensuring they meet current and future healthcare demands, in line with ATA’s mission to normalize telehealth in value-based care models.

AvaSure Chief Clinical Officer Lisbeth Votruba, MSN, RN, will participate in a panel discussion at ATA Nexus on Saturday, May 4, from 3:50 p.m. to 4:30 p.m. The discussion, “Optimizing Virtual Nursing: Strategies for Resource Assessment and Staffing Models,” will offer insights into effectively navigating the complexities of resource allocation and staffing within virtual nursing programs.

To learn more about how AvaSure and Equum can help ATA members tackle their biggest clinical, operational, and financial challenges, stop by booth #907 at ATA Nexus 2024.

About AvaSure
AvaSure® is an intelligent virtual care platform that healthcare providers use to engage with patients, optimize staffing, and seamlessly blend remote and in-person care at scale. The platform deploys AI-powered virtual sitting and virtual nursing solutions, meets the highest enterprise IT standards, integrates seamlessly with technology partners, and drives measurable outcomes. AvaSure consistently delivers a 6x ROI and has been recognized by KLAS Research as the #1 solution for reducing the cost of care. With a team of 15% nurses, AvaSure is a trusted partner of 1,100+ hospitals with experience in over 5,000 deployments. To learn more, visit www.avasure.com.

About Equum Medical
Equum Medical is a nationally recognized leader in acute telehealth services, committed to delivering innovative healthcare solutions that empower providers and improve patient outcomes. Equum’s broad portfolio is oriented to optimizing patient flow, connecting care across the continuum with a suite of services from Multi-Specialty, to Critical Care, Virtual Nursing, Sitter and Telemetry. With a steadfast commitment to excellence and a pioneering approach to telehealth, Equum Medical continues to shape the future of healthcare delivery. Learn more at www.equummedical.com.

Media contacts:
Marcia Rhodes, Amendola Communications for AvaSure
mrhodes@acmarketingpr.com
Karsten Russell-Wood, Equum Medical
Karsten.Russell-Wood@equummedical.com

AvaSure Appoints Technology Veteran Paula Cobb as Vice President of Marketing

Posted on April 23, 2024 by Olivia Phillips - Popular

Visionary marketing leader brings experience with Philips and McKesson to new role

BELMONT, Mich., April 24, 2024 – AvaSure®, a market leader in acute virtual sitting and virtual nursing, proudly announces the appointment of Paula Cobb as Vice President of Marketing. Cobb joins AvaSure to spearhead the company’s marketing strategy, amplify AvaSure’s presence, and share its proven clinical and financial results on a broader scale.

“We are thrilled to welcome Paula Cobb to the AvaSure team,” said Adam McMullin, CEO of AvaSure. “Her unparalleled expertise in marketing and strategic communication will be instrumental as we continue to expand our portfolio and deepen the strategic impact for our large customer base. With Paula’s leadership, AvaSure is positioned to amplify our impact by reaching a broader audience and showcasing the tangible benefits of our solutions.”

Cobb brings a wealth of marketing experience to AvaSure, having previously served as Vice President of Enterprise Marketing at Blackbaud, where she led groundbreaking campaigns for Fortune 500 accounts in financial services, healthcare, and sports and entertainment.

Prior to her role at Blackbaud, Cobb held leadership positions at DayTwo, Philips, and McKesson, consistently demonstrating a strategic vision aligned with AvaSure’s mission to transform healthcare through innovation and technology. She brings deep expertise aligning with technology leaders in healthcare systems to ensure the adoption of health tech solutions that deliver value.

“I am honored to join AvaSure and contribute to its mission of improving patient care,” said Cobb. “AvaSure’s commitment to delivering proven clinical and financial results sets it apart in the industry, and I am excited about the future of virtual care and expanding our impact. I am passionate about solutions that positively influence and augment the clinical experience. AvaSure’s strategy and highly satisfied customer base has me thrilled to return to the industry.”

In her new role, Cobb will lead AvaSure’s marketing team in showcasing the company’s strong clinical messaging and engaging with IT stakeholders.

Further, AvaSure has expanded its marketing team with the addition of Lauren Peer, Senior Director of Product Marketing. Peer further solidifies the company’s position as a trailblazer in healthcare innovation while bringing a wealth of knowledge from her time leading marketing teams in emerging technology at Cerner, Hillrom, and Becton Dickinson.

AvaSure recently unveiled significant new enhancements to its intelligent virtual care platform by adding AvaSure Episodic and AvaSure Analytics, advancing the company’s commitment to future-proof healthcare facilities and enhance the speed and efficiency of patient care.

About AvaSure
AvaSure® is an intelligent virtual care platform that healthcare providers use to engage with patients, optimize staffing, and seamlessly blend remote and in-person treatment at scale. The platform deploys AI-powered virtual sitting and virtual nursing solutions, meets the highest enterprise IT standards, and drives measurable outcomes with support from care experts. AvaSure consistently delivers a 6x ROI and has been recognized by KLAS Research as the #1 solution for reducing the cost of care. With a team of 15% nurses, AvaSure is a trusted partner of 1,100+ hospitals with experience in over 5,000 deployments. To learn more, visit www.avasure.com.

Media contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com

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