In 2007, Brad Playford envisioned a more efficient solution to monitor and provide care for patients while reducing nurse staff utilization. To achieve this vision, he oversaw the creation of the AvaSys patient observation and communication platform. He came to AvaSure from the computer industry. From 1995-2003, he worked in various senior management capacities with Power Circuits and a successor company, TTM Technologies, a global leader in printed circuit board manufacturing. As VP of marketing and strategy, Playford led TTM’s pre- and post-merger renaming and branding, leading up to the company going public in September 2000.
From 1989-1994, he was vice president of sales and marketing with V-Systems, Santa Ana, Calif., a leading network communications software company.